Our Company

EarthSort is an AI-powered recycling assistant that takes the guesswork out of sorting. By helping people put items in the right bin, we reduce contamination, lower costs for cities and businesses, and keep more materials out of landfills. Snap a photo, get instant guidance, and recycle with confidence.

Where We Are

EarthSort 2.4 is live on the App Store and actively growing. We're continuously expanding our material coverage and adding localized recycling rules for communities across the country.

How It Works

Behind the scenes, EarthSort combines powerful AI image recognition with location-based recycling data. Our system is built on Google Cloud and leverages Google's Gemini AI to provide fast, accurate results tailored to your local provider and community rules.

Our Vision

We believe correct sorting should be effortless — at home, at work, and in public spaces. By eliminating confusion, we can help people everywhere make small, daily choices that add up to a cleaner, greener world.

Community & Collaboration

EarthSort grows through collaboration — from user feedback to community outreach. Share your favorite recycling tip, tell a friend about the app, or connect us with your local sustainability group.

Send feedback or suggestions to support@earthsort.com.

Technology Consulting for Environmental Impact

Beyond the app, EarthSort occasionally supports environmental technology projects. We offer expertise in:

To discuss a project, contact partners@earthsort.com.

Our Team

Headshot of William Neil

R. William Neil

Founder & President

William has 20+ years of experience leading enterprise data and architecture (formerly Head of Customer Data at First Republic Bank). After years of building large-scale tech systems, he turned his focus to using technology to solve practical climate challenges and founded EarthSort to make recycling easier for everyone.

Contact: rwneil@earthsort.com | LinkedIn